Did you know that a brand and business are not the same thing? The names could match, but they’re not the same thing. Did you
One of the biggest mistakes that a business can make is failing to secure the trademark for its business name. Many businesses register their business
You have a business and you want to protect your brand with a trademark so no one else can use it. After all, if another
You’ve invested time and money into developing a new business name, brand, logo, or package design and you want to protect it by registering for
I think it’s safe to say that this year’s Republican primary season has been brutal. Some say billionaire businessman Donald Trump has bullied his way
What is Brand Value? I’m asked this question frequently. There are a number of different ways to calculate brand value, but one way to look
In case the Kardashian family isn’t in the news enough already, matriarch Kris Jenner made legal and business news this week over a trademark. Kris
In her most recent effort to cash in on her brand, Taylor Swift wants to trademark the word ‘Swiftmas’ and several other phrases from her
Did you know that in 1975, the S&P 500 stock index as a percentage of corporate net worth was made up of 17% tangible assets
In the course of a business operation, there are many small hills to traverse and a heap of problems to solve. But, when facing mountains, see