Tag: brand value

3 Pillars of Brand Value Driven by Intellectual Property and Innovation

What is Brand Value? I’m asked this question frequently. There are a number of different ways to calculate brand value, but one way to look

January 20, 2016 No Comments

Take the Intellectual Property Value Challenge

Not convinced your business has intellectual property that has monetary value? You’re wrong. Every business has valuable intellectual property. Don’t believe me? If you’re skeptical

January 15, 2016 No Comments

Taylor Swift Trademarks Grow with Swiftmas

In her most recent effort to cash in on her brand, Taylor Swift wants to trademark the word ‘Swiftmas’ and several other phrases from her

December 11, 2015 No Comments