3 Pillars of Brand Value Driven by Intellectual Property and Innovation
What is Brand Value? I’m asked this question frequently. There are a number of different ways to calculate brand value, but one way to look
What is Brand Value? I’m asked this question frequently. There are a number of different ways to calculate brand value, but one way to look
Not convinced your business has intellectual property that has monetary value? You’re wrong. Every business has valuable intellectual property. Don’t believe me? If you’re skeptical
In her most recent effort to cash in on her brand, Taylor Swift wants to trademark the word ‘Swiftmas’ and several other phrases from her